The need
What's missing isn't support. It's the path to it.
San Francisco has grief support. Each source has its own eligibility, its own timing, its own front door.
The person who just lost someone is expected to find their way among them, at the moment they have the least capacity to search.
And most of us learn how to understand grief, or how to help someone in it, only when loss becomes personal.
Where grief support lives today
Each with its own front door.
Our approach
Two things, together.
Designed to ask less of the grieving person, before loss, when it happens, or years later, whenever support is needed.
When loss happens
Find support
One trusted place to start. Say what's happening in ordinary language (by text, on the web, or with a person) and get a small number of real options that fit, with help taking the next step. If one doesn't work, come back. You won't have to start over.
Before loss becomes personal
Understand grief
Age-appropriate learning for schools, education for health professionals, and plain guidance for the friends, coworkers, and families around someone who is grieving, so fewer people face loss without language for it, and more people know how to stay present.
Grieving Heart doesn't replace the organizations already doing this work. It makes them easier to find, reach, and return to.
People
Who's behind it
Jenny Kim, PharmD, BCPPS
Founder & CEO
Born and raised in San Francisco, trained at UCSF, and a pediatric critical care pharmacist for a decade. After her youngest son, Joey, died, she became a grief educator; she has delivered Grand Rounds and national professional education and is the author of The Grieving Heart: Grief, Grace, and Glimmers in Pediatric Health Care (Journal of Pediatric Pharmacology and Therapeutics, 2026). She leads Grievers & Friends.
Marty McCall
Chief Technology Officer
Co-founder of Sandgarden. Thirty years building software that makes complicated systems usable by the people who have to use them.
Grieving Heart is being developed by The Joey Project, Inc., dba Grievers & Friends, and is intended to become an independent nonprofit.